On-site SEO is a key part for any digital marketer as it determines how their website performs. There are many important factors to making good On-site SEO, which include things such as keyword research, title placement, meta description, website friendliness, and using alt text for images. In this blog post, we will be honing in on the user experience and why Google will reward sites that do this. 

Many things can affect your user experience on your website, but to start off, we will begin discussing consistency. This should begin when you are first building your websites. This would include making sure that your layout is consistent throughout the pages and posts. Also, make sure the URLs are consistent with your brand identity. The reason this is super important is that it will allow your website to have an identity that is unique to you. Having a strong identity with consistency will allow Google to reward your website. 

Useful is the next thing that should be honed in on your website. Making sure your website is producing quality content that will actually solve the problems of the users is key. Lets say a user searches for marble counter tops under $3000, and clicks onto your website in hopes to find marble counter tops under that amount.Having them come to your website to where you have premium pricing above the $3000 is not going to solve the problem that this user is searching for. Making sure that you pay attention to where you are letting your ads and website pop up for certain keywords. 

Having a navigation process on your website that makes things finable is the next thing that will help user experience. Having a clear and concise navigation to where the layout of your website is clean is imperative. These could include having a hamburger menu where each product you offer, service, or information is clearly listed. This can make it so users can quickly find what they are looking for as that is super important for the user experience. Users have short attention spans so it is important that they are able to find what they are looking for as quick as possible. 

Moving onto user research is where you will learn all about the person to who you are trying to give a good experience. Fully understanding who your customer is and what their desired needs will lead to a better experience for them. For instance if you are selling a makeup product that is on more expensive side you need to do research, and find out the demographics of who will buy it. Along with this you will need to find out more in depth information to make sure you are connecting with the right customers. 

One of the last ones we will discuss is feedback. This is not the normal feedback that you will think of, but is actually the feedback that you will give to customers. To explain this clearly we will use an example of feedback. Lets say that the user is purchasing a pair of sneakers on your website having a confirmation email that provides them some comfort is a form of feedback. In simple terms feedback in this instance is where we are providing validation for a users preforming a task. 

Having now gone through all of these their should be a basic understanding of how to maximize the user experience. Once you have your website to a point where the user experience is perfect Google will see this and reward you. This would be things such as ranking your website high on the pages. Getting ranked on the first page of Google is a impressive thing to do especially if the keyword you have chosen is high competitive. Take all of the things we have talked about above and apply them to your website to see impressive results fast.